In 1999, while working at Electronic News, I suggested that we redevelop Today's Electronic News, a fax-based daily newsletter for the electronics industry into a newsletter deliverable by email. I got the go-ahead to do it, came up with the design enclosed here, and Today's Electronic News was reborn as Electronic News Today (July 12, 1999).

Forget cell phones and web pages, email newsletters are becoming the delivery method of modern communication. How else can you keep informed on interests as varied as Aikido, Tap dance, wordsmithing and today's headlines? People may grouse about their inboxes being cluttered with junk mail, but they also cling to email newsletters, which deliver need to know information in a clean, convenient format. I learned a great deal about how to make text-based email communicate with people during the creation of ENT, as Electronic News Today was known, and the subsequent redesign I initiated a year later based on what I learned about email newsletters from other email newsletters. The experience proved invaluable to me at ActorsUpdate.

The Web's profitability (or lack thereof) myth does not extend to email newsletters, some of which command high CPMs (cost per thousands of subscribers) that can generate as much in a month as many monthly magazines. Whether your an advertiser or a publisher, email newsletters are becoming an essential element to your communication portfolio.

Editor's Note: The links enclosed within the following email newsletter are for display only and do not link to Cahners content.

The First Newsletter