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The (a)(u) Project 
← Project Beginnings →
← Initial Goals →
← Project Evolution →
← Project Milestones →
← Marketing/Promotional Materials →
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| Original Sketch of ActorsUpdate Web site
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Project Beginnings
Andrew Greenberg, owner of NYCTEMPS, Inc., a ten-year-old temporary staffing and permanent placement company, wanted to do something to give back to the temporary employees who helped make his business a success. Given that 80 percent of his staff pursued careers in the performing arts, Andrew and one of his internal staff members, Greer Goldstein, came up with the idea of a performing arts newsletter. They placed an ad in the Silicon Alley Reporter for a writer/editor/publisher of a performing arts newsletter. Having worked at arts and culture publications prior to making the leap into the electronics industry, I had an inclination to return to arts publishing. Having participated in the construction of a major news portal, I also had the itch to play a bigger role in building something substantial of my own.
The Formative Stage
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| Screen shot of actual ActorsUpdate Web site
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(a)(u) Today
ActorsUpdate was officially launched on October 18, 2000, roughly six months after the project began. Beginning with several hundred initial members, the site has grown to a community of 4,000 performers.
Reaching Out
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